The Roboadvisor is a digital wealth management service that banks offer to their retail customers. In particular, the solution provides personalized investment advice, fully digitally delivered, applying predefined algorithms for the portfolio construction and typically offering passive investment products (eg. ETFs).
The Roboadvisor is addressed to customers who prefer to make their own investment choices without the support of the "human" financial advisor and decide to invest a limited overall amount.
The bank generally implements this service to intercept the "affluent clients of tomorrow" and uses it as a further distribution channel for the investment offer.
There are numerous Roboadvisor solutions on the market. Open Banking enhances these solutions by guaranteeing a greater personalization of the service, strengthening customer profiling thanks to the account data analysis regulated by PSD2.
Robo 4 Advisor
The Robo 4 Advisor is a digital platform that provides the financial advisor or relationship manager with portfolio simulations and investment suggestions to maximize the performance of client portfolios.
The Robo 4 Advisor "replaces" the manager in performing time-consuming activities such as analyzing and creating target portfolios, freeing up his or her trading time to advise more clients and thereby increasing network productivity.
These solutions, starting from the investment strategy defined by the bank, analyze, build and re-balance client portfolios, providing support to the manager with an intuitive front-end, and financial analysis for central Marketing Intelligence teams.
Open Banking enhances these solutions by enabling a greater personalization of the service, strengthening customer profiling thanks to the account data analysis regulated by PSD2.
The digitization of financial services is a growing trend, especially among younger generations. The investment tools of Nexi Open partners give banks with the opportunity to integrate innovative savings and investment services into their digital offerings, thus engaging even the youngest, who are increasingly eager to have control of their finances at the touch of a smartphone.